Your Safety Net. Our Marketing Muscle.
Real advice from people who sell equipment every day. No fluff. No sales pitches. Just honest insights on pricing, auctions, and getting the best return on your machinery.
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What is a Reserve Auction?
Reserve = Protection
Your equipment won't sell below your minimum price. Period.
Set a reserve that protects your investment. Buyers compete to drive the price up. If bidding doesn't meet your reserve, you're not obligated to sell. No risk. No pressure. Just real market feedback.
Revenue
Trust
Equipment you need to sell but can't afford to give away
Testing
Trust
Testing the market before committing to a sale
Value
Trust
Higher-value equipment where price matters
Results
Trust
Situations where you'd rather wait than accept too little
How it works
Three Steps. Protected Pricing.
Step 1: Set Your Reserve
Talk to Us. Get Honest Advice.
We'll tell you what the market says your equipment is worth. You set a reserve that protects you. That number stays private.
Step 2: We Market It
Bi-Weekly Events. 65,000+ Bidders.
Your equipment goes into our next reserve auction event. Pre-bidding opens days before the live close. Maximum exposure. Multiple platforms.
Step 3: Reserve Met or Not Met
You Decide. Every Time.
Reserve met: Congratulations. You're getting paid. We hold buyer funds until pickup is verified. Reserve not met: No sale. No fees. No hard feelings. We'll discuss what happened and your options moving forward.
Erik Jacobson
